Over the past year or so, wisdom has been accumulating in the blogsphere about who should self-publish, what they should self-publish, and when. The advice seems to amount to this:

• If no-one else is going to publish it (because, say, it was commercially published once but is now out of print, or it’s new but your agent can’t sell it) AND
• It is good (which you can tell because it was once commercially published, or your agent has been trying to sell it) AND
• It has been professionally edited (this is harder to judge, but if you paid someone who works as an editor and you both agonised over the text for weeks or months, getting it to the point where the editor was satisfied, you’re probably OK) AND
• It has a good cover, designed by a professional AND
• You are willing to spend hundreds of hours promoting it, or thousands of dollars paying a professional to promote it THEN
• You should self-publish.

OR

• If no-one else is going to publish it (because, say, it would only be interesting to your immediate family) AND
• The quality doesn’t matter (because your immediate family will only be looking at the pictures anyway) AND
• You don’t care at all if only five people ever see it THEN
• You should self-publish.

Nevertheless, with self-publishing being so easy these days, and ebook publishing not necessarily having any up-front costs (except cover design) it is very tempting to give it a go.

Strangely, the temptation is probably higher for published authors than for not-yet-published ones. Published authors have already had (on average) ten years of being rejected by agents and publishers. They have already felt the frustration of having the publisher, agent, and retailer between them take 90% of the sale price of each book. They have already felt the strain of running themselves ragged to promote a book when no-one else in the food chain seems to care. They have already gnashed their teeth over their lack of control over the pricing, positioning and presentation of what used to be their own property, the product upon which their whole future depends.

Yet commercial publication is still the best option for the new writer. (Joe Konrath may be demonstrating that, for established writers, or writers with a huge ‘platform’, it no longer is.) If it all goes well, it is by far the best – and easiest – way to make sales and establish a reputation. If it all goes well.

And this is all by way of a preamble to the announcement that I have just self-published a small collection of short stories. Some of them have already been published in magazines, some have not. What links them is that they are all set in the same ‘world’ and all belong to the unfolding story of a group of transhumans who inhabit a virtual world called Placid Point.

The collection is called “Placid Point: Tales from the History of Transhumanity” and is available in all popular ebook formats from Smashwords (over the next few weeks, it will also be available through Amazon, B&N, the iBookstore, and other major retailers.) I’ve set the price at $1.99, which I hope you’ll agree is reasonable. I don’t actually intend to sell bucketloads of this collection (unlike my debut novel, TimeSplash, which I do want to sell lots of) but I want these stories out there because they are in the same world as the novel I have just finished writing (The Credulity Nexus) and, if that is ever published, it would be nice to be able to point readers to a book of related short stories.

Placid Point: Tales from the History of Transhumanity - A collection of short stories by Graham Storrs

In the brave new world of electronic publishing – in which we live right now – picking up an unknown book by an unknown author has become a much bigger risk than it used to be in the old, print-only days of a couple of years ago. This is because, on the major retails sites, the line between commercially-published and self-published ebooks has become rather blurred. Sometimes it is impossible to tell which is which without looking at the content. Sometimes, of course, even the content won’t give you a clue, but that is only in a few, very rare cases. So, if you pick up an ebook at random, and it turns out to be self-published, the chances are that you have wasted your very, very precious time.

I don’t want to disparage all self-published work. A small amount of it is very good. I just want to point out that finding the good among the bad is hard work. Let’s face it, finding the good among the bad in commercially-published books is hard enough. But, with commercially-published work, the book has gone through a sort of quality control process that self-published work typically has not. It has been read by an agent (most likely) and the agent has liked it. The agent may have worked with the writer to improve the book. Then it has been read by an intern at a publishing house and, if she liked it, it has been passed up the line to a commissioning editor. If that editor also liked it, and could convince an acquisitions meeting that the book looked saleable, it probably got into print (or ebook format) but only after a further, very important process; the manuscript was edited.

It seems to me, therefore, that the “vetting” publishers do is in two parts. In one part, the publisher (and the agent, if one is involved) makes a judgement about commercial potential. Here, publishers (and agents) mostly get it wrong, judging by the statistics. (Most published novels – perhaps as many as 80% – do not “earn out” their advances. The figures for début novels are very much worse.) In another part the editor (and perhaps an agent) makes a judgement about the manuscript’s quality and then actively works with the author to bring the book up to the best standard they can achieve between them.

When it comes to giving the reading public the assurance that an unknown book is a good bet, it is the editor’s part that appears to be really crucial in all this. The commercial judgement by the publisher seems to be not much better than throwing darts at the slush pile. The recognition of good writing and the work that polishes the manuscript, is what makes the real difference between commercially-published and (most) self-published books.

It looks as if there is a huge opportunity here for editors. Since it is their judgement and their work that gives the public its confidence in a published book, it is the editors that readers and reviewers should be paying attention to. For this to happen, editors would need to begin branding themselves and working with independent (self-published) authors as well as publishing houses. Book reviewers and readers could then ask themselves the question, “Is this a book that has been worked on by a well-respected editor?” regardless of who published it.

I’m not suggesting that an editor’s brand would ever outsell an author’s brand – although for top editors with great judgement and skill, perhaps it would – only that editors are what self-published books need, and editor brand awareness is what reviewers and the buying public needs so they can tell, by glancing at the cover, whether a book is a good risk or not. Then the distinction between commercially-published and self-published can safely disappear.

Look out! It's BP!

G’day mates. It’s a bright and sunny winter’s morning as I write, Independence Day in the US, and just another gorgeous 5th July here in Australia. Since I’ve been neglecting my readers lately, I thought I’d throw in a simple update on my writing life just to keep things moving along.

My head has been buried in my netbook for the past few weeks as I tackle my latest novel, Loner’s Deep. It’s part 1 of a three-part spce opera (and a sequel to another three-part space opera of mine). I’m just about at the half-way mark on my first draft and it is rolling along quite nicely, thank you. The structure of the story is one I haven’t really used before – several groups of characters whose story arcs are leading them inexorably to one point in space and time, where they will all meet and resolve everything. It’s fun but very much complicated by the scale of the piece. It is set in a far-future time when we have colonised stars out to about 50 light years around the Earth, but we don’t have faster-than-light travel. Yet the story visits many different planets and the characters travel huge distances. This makes the timings and the interactions rather complicated. One of the main characters, for example, has a journey of 55 light years, during which she ages about seven years. Another character, whom she will meet, travels just 8 LY and ages about one year. Yet both their stories unfold side-by-side in the book. I’m not sure I can make it clear to the reader that events in their stories are not simultaneous until the very end. Time will tell.

Meanwhile, I’ve been doing some plumbing around the house – the perfect antidote to time dilation calculations – and trying to find an agent for ‘The Credulity Nexus’ – also rather mind-numbing.

Over on Smashwords, they’re having their Summer/Winter sale. I put a children’s story there a few months ago (the picture of the dog on the left is the cover) so if you want to pick up a copy for free, July is the time to do it. Smashwords is a company I have a lot of admiration for. They seem to be doing everything right and I wish them huge success in the future.

So, a happy Nice Winter’s Day to everyone, and, for those still celebrating Independence Day, maybe you should have kicked the Brits out of the Gulf of Mexico while you were at it.

What do you do when you’re trying to build a career as a science fiction writer and you suddenly go nuts and write a children’s book? I’m sure we’ve all done it. Right in the middle of writing your latest high-energy space opera, your brain goes on the fritz and out pours a Rgency bodice ripper – or whatever. Well, if you’re like me, you show it to your family and a couple of friends – for their amusement – and then you stick it away in a dark corner of your hard drive and never look at it again.

Except this particular story (for 6- to 8-year-olds) keeps popping back into my head. In fact, I keep thinking of sequels. Some part of my writerly brain says, “You should try to sell that.” The other part (the part that would have to do all the work of understanding the genre, finding agents and finding publishers) says, “No frickin’ way am I going to do all that! I’ve got a career to build here. Just forget about it.”

But I can’t. So I did the next best thing. I self-published it as an ebook. It’s out there, it’s free, it is, as far as I’m concerned, damned lucky to get even that much effort spent on it. It also afforded me the interest of actually going through the self-pubbing process (I used Smashwords) to see how it works. I may blog about the experience too at some point. I think that’s not a bad return for the effort, actually.

If you have wee sprogs who like stories about feisty dogs and their hapless owners, you might even download a copy and read it with them. I can’t guarantee they’ll like it – what do I know about writing for children? – but I’d be interested in their reactions.

It’s called “Hangin’ With the Monkeys” and it’s avaiable from Smashwords for free.

And guess which ebook I hope everyone is reading

With between 200 and 300 per cent growth year-on-year in the ebook market (different surveys call it different ways) you wouldn’t think there was much need for such an event, but there is.

It isn’t just that there is entrenched, almost paranoid resistance to ebooks among many readers (you know the type – people who rhapsodise about the smell and the texture of blocks of printed paper, and who feel besieged and beleaguered by those who promote ebooks, swearing to defend their right to own lumps of pulped tree to the bitter end)  it’s that the vast majority of readers have not even heard of ebooks and ebook readers.

For those of us who have, there are many free ebooks on offer during this week. So shoot across to E-Reads, or Smashwords, the Read an eBook Week site, or any participating outlet, and see what’s on offer. (You can avoid all the big e-book stores like Amazon and Fictionwise if you’re looking for read an e-book week special offers, none of them appear to be participating. I bet they will be next year.)

But it’s not just about the free stuff. Books are starting to be published in digital-only editions (like mine, for instance) and digital-first editions. This means that, even now, the only way to see some new books is to get the ebook. If you’re not reading ebooks, your choice of books is already starting to narrow.  A few years from now, this trickle of digital-only books will be a torrent.

And when you have a hard drive stuffed with great books, maybe you’ll want to pick up an ebook reader to go with them.

The other day, someone in my online writers group wondered if a particular publisher was still in business. They had submitted a manuscript to them four months ago and had heard nothing. So they’d checked the website and found it hadn’t been updated since some time in 2008. Of course, old hands at the submissions game will be shaking their heads and smiling wryly. Four months is no time at all to wait! they’re thinking. Small press publishers are far too busy to worry about updating their websites. This guy is obviously a newbie and will have to learn to control his patience and live with his frustration. Worse still, these old hands will tell you that you mustn’t express your frustration, you mustn’t let your impatience show. It doesn’t matter how the publishing houses treat you, if you kick up a fuss about it, they will put a black mark against you. Commissioning editors, they say, have long memories – as do agents.

Frankly, I don’t understand this attitude. I’ve been in business for three decades. I have managed business units for some of the world’s largest corporations, and I have run my own small consultancy. I know how businesses run. I know how buying works. I know how to manage a supply chain. It’s painfully obvious to me that the world’s publishing houses are making some basic and very stupid mistakes.

At the front end of the publishing business, the companies seem to be doing better than at the back end. Their attitude to book shops – their primary market – seems to be businesslike enough.  It’s a mess, of course, horribly inefficient and the book retailers seem to have beaten the publishers up pretty well over the years, but the publishers are doing as well as they can in a market that has become overly complex and difficult for them. Marketing beyond the book retailers seems to be a rout for the publishers but they are trying hard to redefine the business so that this is considered outside their responsibility.

On the supply side, the picture is patchy. On the one hand you have editing, design, printing and related services, which are going OK. On the other, you have content acquisition and management which appears to be a disaster. Most sizeable publishers only receive submissions from agents these days, having thrown their hands up and given up trying to do it themselves. Despite having been at it for a century or two, the publishers never learned how to do this efficiently. I don’t suppose they think that agents can do it any better, but at least now they have passed a large part of the cost on to someone else.

Since agents and publishers do not know which books will succeed and which will not, they have no way of telling writers what they want (apart from saying “This, this, and this genre – oh, and anything that’s really good.”) This means writers must produce work on spec and hope it fits the requirements/hunches/moods of the moment when they submit it. Agents are not in a much better position, they have to read through heaps of queries and mountains of slush, then take a gamble on their gut feeling, imprecise knowledge of publishers’ tastes and needs, and their (often quite limited) experience. This amounts to a major inefficiency in the system. If you include authors as part of the publishing industry, this process alone pushes the overall productivity of the industry very close to zero.

The gross inefficiencies of the acquisition process, and the lack of effective process management tools, are directly responsible for much of the rough treatment of authors that ensues. If you call your local utility company, a voice recognition or menu system will channel you into appropriate queues. There you may be given an estimate of how  long you will have to wait to have your call dealt with. You may be told how many are ahead of you in the queue and this will count down for you as you wait. At the very least, the musak will be interrupted every couple of minutes so they can apologise for the delay and assure you that they are still working on getting to you.

With an agent or publisher, it is very different. You may (or most likely won’t) get an acknowledgement that your submission has arrived. After that you will hear nothing. Sometimes you will hear nothing for three, four, six, or even twelve months, before you get a one or two line pro forma rejection. Very often these days, you will wait forever. Many agents and publishers say their policy is that if you don’t hear from them, you can take that as a ‘no’!

It’s not because they’re rushed off their feet (although that is often true.) It’s not because they’re rude and selfish people (some are, some aren’t.) It’s because their business processes are ridiculous, designed for another age, and propped up by free labour and outrageous demands on salaried staff. It’s because their acquisitions business model depends on luck, rather than on knowing what they want to acquire, leading to huge amounts of additional, wasted work. It’s because their suppliers – the authors – are so desperate for success, so cowed by the system, so petrified by the old hands and the long memories of faceless decision makers, that they will put up with this shoddy treatment.

Do you think the suppliers of paper and transport and warehousing do their work on spec, hoping that the publisher will approve and pay them? Do you suppose the printers submit a quote for services and wait six months without hearing a word from the publisher, afraid that if they complain they might uspset them? Of course not. So why do writers?

Honestly, we get the publishers and agents we deserve.

Right now, the publishers stand with respect to writers as the big supermarket chains stand with respect to farmers. But, in a time when publishers and agents are teetering on the edge of complete disintermediation, this is not the time to be upsetting potential suppliers. This is the time to be raising your game. Writers have long memories too!

The TimeSplash Non-Stop 24-hour Round-the-World Twitter Tour starts soon. The process is complicated but all you need to know is that I’ll be in your timezone between 7pm and 8pm during the next 24 hours. To shout out to me as I go by, send me a tweet on Twitter.

This is my Twitter ID:  @graywave  ( http://twitter.com/graywave )

I’ll be using the hashtag  #timesplash if you’d like to follow the whole thing (and have lots of stamina and a very high tolerance for me saying “Hello New York”, “Hola Argentina” “Gruetzi Switzerland” and such for the next 24 hours.)

Don’t forget to shout. And if you know people in odd places, tell them to shout out too. I’ve a feeling some parts of this are going to be very lonely :-}

A survey of book promotion tactics was conducted by The Savvy Book Marketer in December, 2009, and is reported today. It asked a number of authors what their book promotion strategy would involve in 2010. You can check the method and the outcome there. I just want to look at the list of tactics they came up with and try to get a feel for how appropriate they might be for marketing an ebook. The list, most popular at the top, is this:

1. Social networking and social media
2. Blogging
3. Seeking book reviews
4. Seeking testimonials and endorsements
5. Press releases
6. E-zines or email marketing
7. Radio and television talk shows
8. Speaking or teleseminars
9. Article marketing
10. Book signings

There are some obvious things to say about this, so let’s say them first. The people surveyed clearly included a lot of non-fiction authors. So I can eliminate items 8 and 9 as not really relevant for a novel. I can also eliminate 10. With an ebook, there is nothing to sign, and, for that matter, no reason why a bookshop (the traditional venue for such things) would let you in the door. So that leaves:

1. Social networking and social media
2. Blogging
3. Seeking book reviews
4. Seeking testimonials and endorsements
5. Press releases
6. E-zines or email marketing
7. Radio and television talk shows

1 and 2 are no-brainers. Anybody with a book to promote in any format and little or no money to spend, will be all over the social networks and blogsphere.

Seeking book reviews (3) might also seem obvious but it isn’t an avenue that is open to ebook writers in most genres. Where ebooks have been popular for years – in erotica and romance – there are dozens of popular and authoritative review sites on the Web. In all other genres, book reviewers will almost never review an ebook. Only rare exceptions exist among the popular review websites and online magazines. I am unaware of any exceptions among the major offline reviewers. So we can scratch that one. Over the next decade, as it becomes normal to release ebook-only novels (and as more reviewers buy ebook readers!) this will change. But in 2010, ebooks just don’t get reviewed.

4 is an interesting one. I have read a number of advice blogs saying you should do it and telling you how to go about it, but it is an amazingly difficult thing to bring oneself to do. You have to approach famous writers you admire and respect in your own genre – complete strangers, of course unless your damned lucky – and ask them to read your book and say something quotably nice about it. Given that many such writers have already come out and said, on their own blogs, that they hate being pestered this way, and some have said flat out that they won’t do it, I just can’t bring myself to ask it. I screwed up my courage in one single instance and asked a very well-known writer I’d had some slight dealings with, if he would look at my book. I then waited, cringing in embarrassment, for a reply that never did come.

5 is also interesting. I could put out press releases but who, really, would be interested? Not the national press, certainly not the international press. Which leaves the local press. Since I live out in the boondocks, my local press is full of reports on farming and country shows, and letters to the editor complaining about the global conspiracy to fool us into thinking there’s such a thing as climate change, or explaining, with Bible quotes, why God dislikes liberal politicians. I’m pretty sure I could get into a local paper but who in my area has even heard of ebooks? Who, in a town where they play country and western music in the supermarket, is interested in sci-fi?

Many e-marketers advise you to convert your social networking successes into cash by creating mailing lists. You get everyone to sign up for your regular magazine or newsletter and then, cunningly, blast them all with spam emails when the book is released. This is the strategy I assume is meant in 6. Well, I think such practices are evil. Sadly for me, I think most marketing practices are evil. Like a lot of writers, I just don’t have the personality type it takes to sell things.

And as for radio and television talk shows (7), the idea seems to suffer the same drawbacks as sending out press releases.

So, for an author with an ebook to promote, who is squeamish about marketing, and doesn’t live in a major metropolis, 1 and 2, and to a very limited extent 3, seem to be the only options available. Of course, ‘social networking’, ‘blogging’ and ‘reviews’ can mean a lot more than is obvious. Blog tours, viral promo videos, Twitter parties, online competitions, and so on, are all in the potential mix. The online activity around a new book can be quite vibrant and exciting. And, as for reviews, even if the big-name sci-fi magazines won’t review ebooks, ten kindly bloggers with readerships of a thousand or so, might easily reach more actual readers than a major print review magazine could ever hope for.

Please say hello to the newest member of The New York Journal of Books‘ reviews team. And, while you’re at it, why not nip across and have a look at my first review for this new, online book review journal. (Actually, if you read my recent review here of Dawkins’ Oxford Book of Modern Science Writing, you could skip that step, since it is almost the same. Almost, I say, but not quite. When you write a review for a review mag, you can’t adopt the same chatty, personalised, approach that I do in my blog reviews. And if that difference intrigues you, you might like to go and take a look anyway, to compare them.)

Why favour the New York Journal of Books with my erudition, you may ask. Well, I’ve been looking for some non-fiction projects to become involved in, lately, the kind of project that is both writerly and related to my interests, that will involve me more in the writing world, and which will raise my profile in literary circles. I’ve come to being a published writer from a long, long time of wandering in the wilderness. My name is much better known in other, completely unrelated spheres of life. Now I need to change that.

And by great good fortune, I came upon the NYJB. It’s a new venture (it started last month!) and, I think, an exciting one. As Editor-in-Chief and founder, Ted Sturtz says:

In light of the shift from print to online content, there is an opportunity to establish a purely online book review positioned to capture the ongoing growth of the online audience. Moreover, by gradually assembling a broad panel of highly-credentialed reviewers the journal is positioning to offer far more comprehensive coverage of new books than any other book review. While it will be critical to review major new titles as they are released, the Journal aims to review more books in niche or non-mainstream genres than are covered by the current major review publications. The NYJB aims to also review more books written by first-time authors and books published by smaller independent houses, providing respected reviews for authors and independent publishers that are generally spurned by the major review publications. The review also intends to review books in niches that are generally ignored by mainstream publishers. In short, the aim is to establish NYJB as a review widely recognized to be on par with the most respected traditional reviews, while reviewing a far larger number of books.

With so many highly respected review sources either folding or being drastically cut back, I’m very pleased to get behind the NYJB and to help create a top-class online review site in the tradition of (the struggling) Kirkus and the great New York Times Book Review. Authors and publicists, you should seriously consider adding the New York Journal of Books to your list of review sites for your next release.

If I wanted an ebook reader, would I buy an Apple iPad? I don’t think so. Would I accept one as a gift? I’m pretty sure I wouldn’t.

The only ebook reader I know well is my 6″ Kindle 2 (foreigner’s edition). It cost me $256, and there are no ongoing costs. It’s a great reading device. I love the e-ink screen (especially because it means I can read in the garden) I love the physical size, weight, and ergonomics, the battery life (it goes for weeks!)  the 3G wireless connection, and the dead easy Amazon shopping experience.

With the iPad, 3G is an ‘optional’ extra, so the base model starts at $629 (2.5 times the Kindle price!) plus, you have to pay a monthly fee for it, which (currently, in the US) starts at $15/mo – so another $180 per year (about 3/4 of a new Kindle each year!) That the Kindle bundles the price of a 3G ISP connection into the price of its books is, in my view, one of the best things about it. Say you buy 20 books a year from the Kindle Store or on the iPad’s new iBook store. The Kindle’s books will cost you just the cover price. The iPad books will cost you the cover rice plus a twentieth of $180 (i.e. $9 !!) each. For identical $10 books, that means you’re paying $10 on the Kindle and $19 on the iPad! Where is the sense in that?

The iPad is very pretty, it has colour and a touch screen and so on, but try taking it outside to read a book during your lunch break and you’ll soon see the benefits of e-ink, and the Kindle’s small size and light weight. What’s more, because the Kindle is designed for ebook reading, you can easily hold it in one hand and turn the page with the same hand – the buttons are just where they should be – so you can eat a sandwich with the other hand. Try doing that with an iPad.

You may argue that it’s not a fair comparison, the Kindle is a dedicated ebook reader, the iPad is, essentially, a PDA on which you can also read books. I say, so what? I don’t want a PDA. (And, if I did, I’d buy one with a proper, non-modal operating system, not a souped-up iPhone OS.) I’ve already got a smartphone that does useful things that the iPad doesn’t (like taking pictures and making phone calls) along with useful things that the iPad does, like displaying maps, managing a diary, and so on. If I had an iPad, I would still need a phone (with a camera). I would also still need a good ebook reader – because a bulky, LCD-screened, expensive, heavy iPad just doesn’t cut it.

I’ve got to say, Apple, I feel pretty disappointed.