Over the past year or so, wisdom has been accumulating in the blogsphere about who should self-publish, what they should self-publish, and when. The advice seems to amount to this:

• If no-one else is going to publish it (because, say, it was commercially published once but is now out of print, or it’s new but your agent can’t sell it) AND
• It is good (which you can tell because it was once commercially published, or your agent has been trying to sell it) AND
• It has been professionally edited (this is harder to judge, but if you paid someone who works as an editor and you both agonised over the text for weeks or months, getting it to the point where the editor was satisfied, you’re probably OK) AND
• It has a good cover, designed by a professional AND
• You are willing to spend hundreds of hours promoting it, or thousands of dollars paying a professional to promote it THEN
• You should self-publish.

OR

• If no-one else is going to publish it (because, say, it would only be interesting to your immediate family) AND
• The quality doesn’t matter (because your immediate family will only be looking at the pictures anyway) AND
• You don’t care at all if only five people ever see it THEN
• You should self-publish.

Nevertheless, with self-publishing being so easy these days, and ebook publishing not necessarily having any up-front costs (except cover design) it is very tempting to give it a go.

Strangely, the temptation is probably higher for published authors than for not-yet-published ones. Published authors have already had (on average) ten years of being rejected by agents and publishers. They have already felt the frustration of having the publisher, agent, and retailer between them take 90% of the sale price of each book. They have already felt the strain of running themselves ragged to promote a book when no-one else in the food chain seems to care. They have already gnashed their teeth over their lack of control over the pricing, positioning and presentation of what used to be their own property, the product upon which their whole future depends.

Yet commercial publication is still the best option for the new writer. (Joe Konrath may be demonstrating that, for established writers, or writers with a huge ‘platform’, it no longer is.) If it all goes well, it is by far the best – and easiest – way to make sales and establish a reputation. If it all goes well.

And this is all by way of a preamble to the announcement that I have just self-published a small collection of short stories. Some of them have already been published in magazines, some have not. What links them is that they are all set in the same ‘world’ and all belong to the unfolding story of a group of transhumans who inhabit a virtual world called Placid Point.

The collection is called “Placid Point: Tales from the History of Transhumanity” and is available in all popular ebook formats from Smashwords (over the next few weeks, it will also be available through Amazon, B&N, the iBookstore, and other major retailers.) I’ve set the price at $1.99, which I hope you’ll agree is reasonable. I don’t actually intend to sell bucketloads of this collection (unlike my debut novel, TimeSplash, which I do want to sell lots of) but I want these stories out there because they are in the same world as the novel I have just finished writing (The Credulity Nexus) and, if that is ever published, it would be nice to be able to point readers to a book of related short stories.

Placid Point: Tales from the History of Transhumanity - A collection of short stories by Graham Storrs

What do you do when you’re trying to build a career as a science fiction writer and you suddenly go nuts and write a children’s book? I’m sure we’ve all done it. Right in the middle of writing your latest high-energy space opera, your brain goes on the fritz and out pours a Rgency bodice ripper – or whatever. Well, if you’re like me, you show it to your family and a couple of friends – for their amusement – and then you stick it away in a dark corner of your hard drive and never look at it again.

Except this particular story (for 6- to 8-year-olds) keeps popping back into my head. In fact, I keep thinking of sequels. Some part of my writerly brain says, “You should try to sell that.” The other part (the part that would have to do all the work of understanding the genre, finding agents and finding publishers) says, “No frickin’ way am I going to do all that! I’ve got a career to build here. Just forget about it.”

But I can’t. So I did the next best thing. I self-published it as an ebook. It’s out there, it’s free, it is, as far as I’m concerned, damned lucky to get even that much effort spent on it. It also afforded me the interest of actually going through the self-pubbing process (I used Smashwords) to see how it works. I may blog about the experience too at some point. I think that’s not a bad return for the effort, actually.

If you have wee sprogs who like stories about feisty dogs and their hapless owners, you might even download a copy and read it with them. I can’t guarantee they’ll like it – what do I know about writing for children? – but I’d be interested in their reactions.

It’s called “Hangin’ With the Monkeys” and it’s avaiable from Smashwords for free.

And guess which ebook I hope everyone is reading

With between 200 and 300 per cent growth year-on-year in the ebook market (different surveys call it different ways) you wouldn’t think there was much need for such an event, but there is.

It isn’t just that there is entrenched, almost paranoid resistance to ebooks among many readers (you know the type – people who rhapsodise about the smell and the texture of blocks of printed paper, and who feel besieged and beleaguered by those who promote ebooks, swearing to defend their right to own lumps of pulped tree to the bitter end)  it’s that the vast majority of readers have not even heard of ebooks and ebook readers.

For those of us who have, there are many free ebooks on offer during this week. So shoot across to E-Reads, or Smashwords, the Read an eBook Week site, or any participating outlet, and see what’s on offer. (You can avoid all the big e-book stores like Amazon and Fictionwise if you’re looking for read an e-book week special offers, none of them appear to be participating. I bet they will be next year.)

But it’s not just about the free stuff. Books are starting to be published in digital-only editions (like mine, for instance) and digital-first editions. This means that, even now, the only way to see some new books is to get the ebook. If you’re not reading ebooks, your choice of books is already starting to narrow.  A few years from now, this trickle of digital-only books will be a torrent.

And when you have a hard drive stuffed with great books, maybe you’ll want to pick up an ebook reader to go with them.

Reading the Entrails

I’m developing a relationship with Amazon.

It used to be a simple relationship. I bought books from them. Well, not quite simple. I occasionally bought books when their low price plus the exorbitant cost of shipping to Australia worked out better than a local bookshop, or it was a book you just couldn’t get here. So I’d get into some pretty silly calculations involving Amazon.com, Amazon.co.uk, prices, shipping, and exchange rates.

Then I bought a Kindle. The relationship deepened. I stopped buying printed books from Amazon. In fact, I stopped buying printed books altogether. Now I only get ebooks from the Kindle Store. Unless they’re cheaper elsewhere, of course – which they easily can be, because Amazon charges a US$2 ‘foreigner tax’ on every book bought by people who have the temerity to live outside the USA. (Don’t ask me why. Something to do with Amazon wanting all the money in the world, I think.) This means there is no such thing as a free book on Amazon. All Amazon books start at US$2. So I tend to look around. If I can get a PDF of the book somewhere else and cheaper, or a Mobipocket version, I will. As for free books, on sites like Project Gutenberg, they’re rather better value than the US$2 Amazon equivalents. (What’s worse than the ‘foreigner tax’, I’ve discovered that many Kindle editions of English classics have been ‘Americanized’. God knows why but someone has gone to the trouble of changing the spelling in old Wilkie Collins and Jane Austen novels! Are American readers really that dumb that they need a ‘translation’ from English spelling before they can read a classic English novel?)

When my novel, TimeSplash, went on sale in the Kindle Store, my relationship with Amazon plumbed new depths. At first my biggest concern was with the huge slice of the sale price Amazon charges for the privilege of selling my book. They take a 65% cut of what you pay! Then, not only do they arbitrarily discount it from US$5.50 – the publisher’s sale price – to US$4.40, they also add a US$2 ‘foreigner tax’, making it US$6.40 for foreign buyers, making the book more expensive for the 95% of us who do not live in the USA. (And you only get a DRMed, .PRC file for that – which is why I recommend to anybody wanting to buy my book, for the Kindle or any other eReader, that they buy it from the publisher’s own bookstore. Even for American buyers, I think the bundle of non-DRM formats you get from the publisher is a far more attractive deal than the slightly lower Kindle Store price.)

But that’s not the worst of it. I’ve started noticing all the twiddly bits on te book page in the Kindle Store. Things like the star rating and the tags. As a buyer of the book, you get to rate it and to tag it (either just ticking tags you agree with, or adding your own). It turns out the ratings and, especially the tags are crucial for sales. They determine whether the book turns up in Amazon searches (if it’s not tagged, it probably doesn’t show) and how high up the results list it appears. (So, for God’s sake, if you love me and you bought TimeSplash, rate it and tag it, or you might be my last customer on this site!) Then there’s the customer review. I don’t know how many people have bought the book so far – from the kind things people are saying on Twitter, there are a few of you – but, so far, only one person has written a review. Just one!

But the most insidious and terrible piece of data on the Kindle Store page for TimeSplash is the Kindle Store ranking. It’s something to do with how many books are being sold, but I don’t know what. It’s never the same from one minute to the next and it fluctuates wildly – and I mean wildly, within a range of 70,000 so far. And it means nothing, or, perhaps it means everything! Since it is a rank, and I know Amazon has about 400,000 books in the Kindle Store, it’s easy to see that, if the book is ranked better than 80,000, it is in the top 20% of sales. If it is ranked 20,000 or less, it’s in the top 5% of sales. But what does that mean? Does Amazon sell a thousand ebooks books a day, or a dozen? Who knows? And since 90% of the “best-sellers” in the Kindle Store are free books anyway, what on Earth does that do to the sales distribution? If they’re giving away books by the shovelful (in the US presumably, since they’re not free anywhere else) at one end of the ‘sales’ scale, are there 200,000 titles at the other end that are not selling at all?

I’ve had to stop looking at my book page on Amazon because this kind of thing is driving me nuts. I only make about 60¢ on an Amazon sale anyway so it’s hardly worth worrying about. I’d need to sell tens of thousands before I saw any serious money, and that’s not going to happen. So why torture myself?

Well, because, regardless of the money, I’d like to see people buying the book – and reading it!

At last, it’s February 15 New York time, and Once Upon a Bookstore, my publisher’s own online bookshop, is now selling copies of TimeSplash.

Get your copy here

Please, everybody, pass on this message. Retweet it, Digg it, Stumble it, and tell all your friends on Facebook. You can even mention it to people in real life, if you like.

And, if you do me the great honour of buying it and reading it, I’m dying to hear what you think of it.

(If you haven’t heard me talking about TimeSplash before and don’t know what I’m talking about, here is the website of the book that tells you everything you will ever need to know. And if you find you need to know more than that, there is also a blog of the book. Enjoy!)

If I wanted an ebook reader, would I buy an Apple iPad? I don’t think so. Would I accept one as a gift? I’m pretty sure I wouldn’t.

The only ebook reader I know well is my 6″ Kindle 2 (foreigner’s edition). It cost me $256, and there are no ongoing costs. It’s a great reading device. I love the e-ink screen (especially because it means I can read in the garden) I love the physical size, weight, and ergonomics, the battery life (it goes for weeks!)  the 3G wireless connection, and the dead easy Amazon shopping experience.

With the iPad, 3G is an ‘optional’ extra, so the base model starts at $629 (2.5 times the Kindle price!) plus, you have to pay a monthly fee for it, which (currently, in the US) starts at $15/mo – so another $180 per year (about 3/4 of a new Kindle each year!) That the Kindle bundles the price of a 3G ISP connection into the price of its books is, in my view, one of the best things about it. Say you buy 20 books a year from the Kindle Store or on the iPad’s new iBook store. The Kindle’s books will cost you just the cover price. The iPad books will cost you the cover rice plus a twentieth of $180 (i.e. $9 !!) each. For identical $10 books, that means you’re paying $10 on the Kindle and $19 on the iPad! Where is the sense in that?

The iPad is very pretty, it has colour and a touch screen and so on, but try taking it outside to read a book during your lunch break and you’ll soon see the benefits of e-ink, and the Kindle’s small size and light weight. What’s more, because the Kindle is designed for ebook reading, you can easily hold it in one hand and turn the page with the same hand – the buttons are just where they should be – so you can eat a sandwich with the other hand. Try doing that with an iPad.

You may argue that it’s not a fair comparison, the Kindle is a dedicated ebook reader, the iPad is, essentially, a PDA on which you can also read books. I say, so what? I don’t want a PDA. (And, if I did, I’d buy one with a proper, non-modal operating system, not a souped-up iPhone OS.) I’ve already got a smartphone that does useful things that the iPad doesn’t (like taking pictures and making phone calls) along with useful things that the iPad does, like displaying maps, managing a diary, and so on. If I had an iPad, I would still need a phone (with a camera). I would also still need a good ebook reader – because a bulky, LCD-screened, expensive, heavy iPad just doesn’t cut it.

I’ve got to say, Apple, I feel pretty disappointed.

My perception of the Web has changed. I used to think it was full of people like me, ordinary folk, going about their business, finding things that interested them, chatting to friends and acquaintances, but I was wrong. Oh, there may be such people – millions of them – but they don’t really matter. What matters are the eyeballs. The eyeballs float above this solid mass of ordinary people, surging in flocks from one site to another, drawn there by ‘optimised text’, pausing only to graze on the ’5 ways to increase your traffic’, or the ’7 ways to maximise newsletter registrations’. Then they are off again, swarming to another site with tasty ‘keywords’ or juicy ‘anchor text’.

To the Web marketing gurus, the cattlemen (and women) who can herd eyeballs around the Web at will, none of this talk sounds strange. Eyeballs, to these expert manipulators, are like floating voters to the politician, free electrons to the elecctrical engineer, mum and dad investors to the financial advisor. Search engine optimisation (SEO) is their equivalent of election promises, electrical potential, or a glossy prospectus, respectively. Eyeballs are a crop to be harvested.

Why do I care? Because I’m a writer. And that makes be a small businessman. And that makes me a marketer with no budget and only one place to look for customers: the Web. So I’ve been reading lots and lots of Web marketing articles lately. I’ve been learning how to structure my Web presence so as to funnel eyeballs to my main site. I’ve been hearing about how to woo eyeballs with value-added commenting and by taking a ‘genuine interest’ in their lives. All the marketers’ not-so-subtle tricks of language and persuasion, are now mine. I’ve read and absorbed them. My own eyeballs have flitted hither and yon like butterflies, alighting here and there to sip the sweet nectar of marketing wisdom.

“Most of this is just common sense,” the gurus tell you, disarmingly. In fact, most of it is. Most of it, given the uniformity of the message, is probably just what they’ve read on each other’s blogs. The rest is a tiny dollop of personal experience (no-one has been in this game too many years), the ability to drop names (names like ‘Google Blog Search’, ‘Alltop’, and ”TweetMeme’), and a sprinkling of graphs.

Proof that doing nothing clever also produces spikes in site visits

The graphs are an especially nice touch. They don’t actually present real evidence. There is no science behind this. No-one is publishing academic papers on the effect of guest blogging on RSS feed subscriptions. There is no ‘marketing theory’ that generates testable hypotheses that lead to solid facts. What there is is guru A showing a graph of how using a particular search term on one site over a few days last year produced an apparent spike in visits (which, may look impressive, but is statistically meaningless) or guru B showing a graph of how guest blogging on a popular site led to a sudden increase in Twitter followers.

In fact, the graphs reveal something very profound about eyeball herding. The people who do it for a living are the same kind of people who sell soap. Once you’ve absorbed the common sense from the message, you should try to forget the rest. There are some people who can sell soap and there are some people who cannot. If you’re not one of life’s soap salespeople, there is no graph in the universe that will help you become one.

And the point of all this eyeball herding? To get eyeballs to a place, physically and mentally, where the marketer can finally make his sales pitch. If the marketer ‘owns’ enough eyeballs and the pitch will yield a high enough ‘conversion rate’, he or she will, at last, make some money.

So let’s cut to the chase, so I can stop reading all that stuff. What I’m selling is my new novel, TimeSplash, a near-future sci-fi thriller. If you’re an eyeball a lover of great stories, go to the TimeSplash website and sign up so I can tell you when it’s available to buy. No obligation. No pressure. And a free bar of soap with every ten purchases.

Well, thank God that’s over.

This will be the last post on this blog before Christmas. I can’t promise you that it’s the last post of the year, but for now I’m signing out. My daughter’s arriving the day after tomorrow and there’s lots to do before then.

I want to leave you with a little Christmas present though. My short story ‘Last Christmas’ is available for you to download as a PDF or in Mobipocket/Kindle format or you can read it online in your browser. Readers who were with me last year may have seen this before (if there are any of you, thanks for sticking around!) Who knows, maybe you’ll see it again next year too! New readers, I hope you enjoy it as much as I enjoyed writing it.

A Happy Holiday to everyone!

I ran the complete set of posts from this blog through the Wordle program. Wordle calculates word frequencies, translates them to physical sizes, and uses this information to lay out the most frequent words in interesting ways. The image below, therefore, shows you just what I talk about most in this blog. If you haven’t played with Wordle yet, it’s definitely worth ten minutes of your time.

Revealing, isn't it? (click for larger version)

I suppose the title sums up my overall reaction to my new Kindle ebook reader but there are all kinds of details of the experience that I should probably add.

I was reluctant to get a Kindle. It’s not the best e-book reader in the world and e-ink is not my favourite screen technology. The ‘international’ version (why don’t they just say ‘the one for foreigners’?) doesn’t have a proper charger (just USB – which is SLOW) has no SD card slot, and, even at the current exchange rate, I still think it’s overpriced.  However, it is the best – certainly the best value – that is currently available in Australia, I really, really wanted an ereader, and it’s wireless connectivity trumps most other technical features.

When I took it out of the box, I have to say I was a little disappointed. The screen was smaller than I had expected and the device weighed more. The e-ink page is not as high contrast as I remembered (much less than the LCD screen I’m typing into at the moment) and the slow refresh rate makes the user interface feel slow and clunky. When I uploaded a few MobiPocket files from my PC (a piece of cake, by the way) and started to read, I found the slow page turning and the flickering through black as the page turns a bit of a worry. (Please note that most of these drawbacks would be common to all e-ink ebook readers.)

Then I started to read. Within a couple of minutes the page turning and the rest didn’t bother me at all. I got used to it and the whole device just melted into the background. In fact, now that I’ve spent a few hours using the Kindle, I found going back to a real book quite a surprise. Have they always been so big and heavy and cumbersome as that? How did I cope with such a ridiculously cumbersome technology for all those years?

Someone put a lot of thought into the Kindle hardware. The ergonomics of the physical device are excellent. The controls are just where they need to be. Most things do just what you’d expect them to without having to check the manual. It’s easy to hold, well balanced and feels natural to operate. The only part of the machine I don’t like is the on/off switch at the top. It’s hard to find (when you’re holding the machine in a reading position) and fiddly to use. But then, you don’t use it all that often.

The software user interface design isn’t quite so good, but it’s acceptable. The menus are OK, screen layouts for books and so on are adequate. The book cover images are too small to make much sense of and being black and white and fairly low resolution doesn’t help. But the designers made some good choices about menu contents and about defaults. The first time I went back to a magazine I had been reading and found that it opened just where I had left off, I wanted to shake the designer’s hand. My (long-sighted) wife particularly likes the fact you can easily switch to a larger font size.

Registration was easy (essentially there is none – unless you received the Kindle as a gift) and the shopping experience really shows the years of bookselling expertise that Amazon brings to bear.

So far I have a handful of sci-fi magazines on the device, and a bundle of 50-odd books by Wilkie Collins that I bought from Amazon for about $7. (Yes, I know they’d have been free from Project Gutenberg but, for a few dollars, the convenience of having 50-odd books delivered direct to the reader is irresistable.) I’ve yet to see how the Kindle handles collections of hundreds of books and other documents. The way it seems at the moment (books easy and cheap to acquire, reading simple and pleasurable) I can only see one reason I would ever buy another print book: availability.

The Kindle Booksstore has about 300,000 titles but it is nowhere near enough. The first three books I looked for using the device (‘Anathem’ by Neal Stephenson, ‘Dead America’ by Luke Keioskie, and ‘Old Man’s War’ by John Scalzi) were not there. Stephenson and Scazi would definitely have made sales if they had been. (I’ve already got ‘Dead America’.) Fortunately, there are plenty pf other ebook shops and ebook editions of everything will be the norm soon enough.

I’m pretty sure my Kindle (for foreigners) will be thoroughly outdated in a couple of years’ time (hell, it’s starting to slide even now) but between now and then, I expect it to be my constant companion. People who don’t think electronic publishing is the future, probably haven’t tried using an ebook reader yet. I’ve only had mine 24 hours and the advantages of presenting books electronically over presenting them on paper seem overwhelming. Yes, the technology is not yet perfect, but it is already good enough that I don’t want to go back to the old days (yesterday morning) before my ereader arrived.