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	<title>Graham Storrs &#187; techniques</title>
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	<link>http://grahamstorrs.cantalibre.com</link>
	<description>My new sci-fi thriller, TimeSplash, available now!</description>
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		<title>Interview Monday</title>
		<link>http://grahamstorrs.cantalibre.com/10/10/2011/interview-monday/</link>
		<comments>http://grahamstorrs.cantalibre.com/10/10/2011/interview-monday/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 23:19:28 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=1112</guid>
		<description><![CDATA[ <p>Interviews are clearly like buses: you wait ages for one and then two turn up at the same time. That&#8217;s what happened today.</p> An Interview with Alaskan Bookie <p>You will remember the Alaskan Bookie site recently gave my time travel thriller, TimeSplash, a five-star review. Well, afterwards, Dorothy, who runs the site, asked me [...]]]></description>
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<p>Interviews are clearly like buses: you wait ages for one and then two turn up at the same time. That&#8217;s what happened today.</p>
<h1>An Interview with Alaskan Bookie</h1>
<p><a href="http://alaskanbookie.blogspot.com/2011/10/author-interview-with-graham-storrs.html_Bookie.jpg"><img class="alignleft" title="AK_Bookie" src="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/10/AK_Bookie.jpg" alt="An interview with yours truly" width="125" height="125" /></a>You will remember <a href="http://blog.timesplash.co.uk/2011/10/02/timesplash-audiobook-review-at-alaskan-bookie/" target="_blank">the Alaskan Bookie site recently gave my time travel thriller, TimeSplash, a five-star review</a>. Well, afterwards, Dorothy, who runs the site, asked me over for an interview. <a href="http://alaskanbookie.blogspot.com/2011/10/author-interview-with-graham-storrs.html" target="_blank">You can see the result on the Alaskan Bookie website</a>. This is a particularly good interview in a couple of ways. Firstly, the questions were really enjoyable. I&#8217;m not sure quite why, but each one sparked a little excitement &#8211; which you might notice in my enthusiastic responses <img src='http://grahamstorrs.cantalibre.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Secondly, I am very impressed with Dorothy&#8217;s professionalism. You can see some of this just in the way the interview is laid out. It is one of the best-organised interview formats I have ever seen, with all the right information available but presented in a very palatable format. Again, I&#8217;m not quite sure why I think this. I will have to sit down and analyse my aesthetic response to what Dorothy has done here. Anyway, if you want to see me in excited and enthusiastic mode, talking right at you, <a href="http://alaskanbookie.blogspot.com/2011/10/author-interview-with-graham-storrs.html" target="_blank">visit the Alaskan Bookie today</a>.</p>
<p>&nbsp;</p>
<h1>An Interview with Kayelle Press</h1>
<p><a href="http://www.kayellepress.com/books/anthologies/hope-speculative-fiction-to-help-raise-suicide-awareness/"><img class="alignleft size-full wp-image-1115" title="hope-125X189" src="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/10/hope-125X189.jpg" alt="The Hope anthology" width="125" height="189" /></a>As part of the continuing launch and publicity efforts for the Hope anthology, Kayelle Press is running a series of brief author interviews with each of the contributors. Today is my turn and <a href="http://www.kayellepress.com/2011/10/author-interview-graham-storrs/" target="_blank">you can find my interview on the Kayelle Press blog</a>. For me, this series of interviews is very interesting. Hope brings together some of my favourite Australian writers &#8211; including at least three I&#8217;d call friends &#8211; so it is nice to get a quick peek at what they say about themselves and the story they have contributed. You might not have the same level of interest, but if you want to hear from over a dozen writers, all at different stages in their careers, talking about a particular piece of work, it is a fascinating snapshot. And while you are over at the Kayelle Press site, <a href="http://www.kayellepress.com/books/anthologies/hope-speculative-fiction-to-help-raise-suicide-awareness/" target="_blank">why not pick up a copy of Hope?</a> It is full of good stories and interesting articles. It is there to raise suicide awareness, something our society needs. Besides, Christmas is not far away and a book is always a great gift.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Why You Can&#8217;t Even Give Your Books Away</title>
		<link>http://grahamstorrs.cantalibre.com/18/09/2011/why-you-cant-even-give-your-books-away/</link>
		<comments>http://grahamstorrs.cantalibre.com/18/09/2011/why-you-cant-even-give-your-books-away/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 07:57:45 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=1092</guid>
		<description><![CDATA[ <p> I came across a tweet today. It was from a complete stranger, about a book I&#8217;d never heard of. This is the full text:</p> <p>&#8220;Whassamatter with you guys? 127 minutes to go and the offer for a FREE Kindle copy of [Book Title] closes! Tick tock&#8230;&#8221;</p> <p>Reading between the characters (tweets are so short [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgrahamstorrs.cantalibre.com%2F18%2F09%2F2011%2Fwhy-you-cant-even-give-your-books-away%2F"><br />
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<p><a href="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/09/Free.jpg"><img class="size-medium wp-image-1094 alignleft" title="Free" src="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/09/Free-270x300.jpg" alt="Free?" width="270" height="300" /></a> I came across a tweet today. It was from a complete stranger, about a book I&#8217;d never heard of. This is the full text:</p>
<p>&#8220;Whassamatter with you guys? 127 minutes to go and the offer for a FREE Kindle copy of [Book Title] closes! Tick tock&#8230;&#8221;</p>
<p>Reading between the characters (tweets are so short you don&#8217;t get the luxury of lines) here is an author trying to promote his book who thought it would be a good idea to give it away free for a period to get some interest going. It seems like a reasonable thing to do and yet, you can tell he isn&#8217;t having a lot of luck with it. The puzzlement is obvious; surely people will grab a copy of your book if it&#8217;s free? After all, it&#8217;s free! Free, as in, it doesn&#8217;t cost you a penny. There is also, I suspect, a hint of fear there too. If you can&#8217;t give your book away for free, what do you have to do to get people to read it?</p>
<p>The problem is that the premise is all wrong.  A book &#8211; any book &#8211; is never free, even if you don&#8217;t have to pay for it. It will still cost you hours of your time to read it. And your time is without doubt the most precious thing you own. It&#8217;s a finite resource, you have very little of it to spare, and there are a million other things you could be spending it on.</p>
<p>So let me make this post uncharacteristically short and jump straight to the take-home message. If you want people to read your book, you have to persuade them that it is worth their time to do so. Sell it to them. Get them to want it. Convince them that the hours they spend reading it will be much more fun and fulfilling than spending those same hours in any other way, and on any other book. Then you won&#8217;t need to give it away &#8211; or sell it for $0.99c. An experience that good is worth paying real money for.</p>
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		<slash:comments>7</slash:comments>
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		<title>Writing Novels Is Hard, But I Enjoy The Struggle</title>
		<link>http://grahamstorrs.cantalibre.com/24/07/2011/writing-novels-is-hard-but-i-enjoy-the-struggle/</link>
		<comments>http://grahamstorrs.cantalibre.com/24/07/2011/writing-novels-is-hard-but-i-enjoy-the-struggle/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 06:22:54 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
				<category><![CDATA[announcements]]></category>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=1065</guid>
		<description><![CDATA[ <p>I&#8217;m 24,000 words into my new novel and I can&#8217;t help thinking about the process I&#8217;m going through as I hammer this story out, word by word.</p> <p>Novels take a long time to write. Well, they take me a long time. Some people bang out several in a year. I&#8217;m happy if I can [...]]]></description>
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<p>I&#8217;m 24,000 words into my new novel and I can&#8217;t help thinking about the process I&#8217;m going through as I hammer this story out, word by word.</p>
<p>Novels take a long time to write. Well, they take me a long time. Some people bang out several in a year. I&#8217;m happy if I can write just one. The last novel I finished was a sci-fi comedy called <em>Cargo Cult</em>. From beginning to end, it took me more than ten years. Even when it just takes a year, it&#8217;s far too long to plot it in detail and then just write what you plotted. In a year of living with a group of characters in your head and a particular set of ideas you want to explore, you are going to find that things develop. Your initial plot can seem shallow and weak by the time that year is up, same with your initial characterisations, and your initial thoughts on your main themes. I&#8217;d go so far as to say that, if these things don&#8217;t develop, mature, improve, deepen, and evolve while you write the book, you&#8217;re just not thinking very hard about what you&#8217;re doing.</p>
<p>Day-to-day, of course, nothing much happens. The actual mechanics, the craft, of putting words on screens is absorbing and takes up most of my resources. The choosing of every word, the structuring of every clause and sentence, the building of every paragraph, section, and chapter, are all such massive tasks with so many possible alternatives, that it is a miracle a mere human brain can do the job at all. Probably it can&#8217;t. Sometimes I find myself &#8216;satisficing&#8217; (as the brilliant <a href="http://en.wikipedia.org/wiki/Herbert_Simon" target="_blank">Herbert Simon</a> once put it) when I&#8217;d rather be optimising, but I&#8217;m limited by what my brain can do. I suspect the mark of genius in writing is the degree to which optimisation is possible for an individual writer.</p>
<p>The majority of thinking about the story, its characters and ideas, for me at least, goes on outside the periods of actual writing. I just don&#8217;t have the capacity to do both well at the same time. Sometimes the need to understand some element of the story is a prerequisite to proceeding. I become lost in a miasma of ignorance and stupidity as I grapple with some important idea without which the story cannot proceed. Sometimes this is a technical issue &#8211; how long the tether needs to be for a Lunar space elevator, for example, or how the Polish secret service processes interviewees &#8211; and these are the easy ones. They can usually be solved with a half-hour of research (and some maths revision). Much harder are questions of how a character should develop &#8211; what&#8217;s realistic, what&#8217;s likely, and what&#8217;s best going to serve the story? Or  what the future will be like. I spent several days doing nothing but charting likely developments in science, politics, economics, society, healthcare, various technologies, etc., and their tangled interactions, over the next fifty years, before I could write my novel <a href="http://www.timesplash.co.uk/" target="_blank"><em>TimeSplash</em></a>. And then did it all again, pushing it out an extra thirty years for <em>The Credulity Nexus</em>.</p>
<p>The hardest problems of all are the ones to do with concepts. For my novel <em>Time and Tyde</em>, I spent scores of hours reading books and papers on the physics of time travel (none of which appeared in the book, but I needed to get it straight in my mind before I could be confident I wasn&#8217;t going to write something stupid). For <em>Emissaries</em>, the first book of my first &#8220;Omega Point&#8221; space opera, I agonised over the physics of space-warping in a similar way. Again, little of it got into the text, but I have to know that what is there is completely consistent with the science. Yet the hardest concepts of all are the ordinary human ones &#8211; love, jealousy, fear, dependence, and so on. For a recent short story which is to appear in an anthology called <a href="http://www.kayellepress.com/hope.html" target="_blank" class="broken_link">Hope</a>, I decided I needed to understand exactly what hope is before I could start. Have you ever wondered? It took me a whole month to get my feeble brain around that one. A month in which I did nothing constructive at all and drove my wife crazy as I tried out new &#8220;insights&#8221; on her day after day. It&#8217;s a kind of writer&#8217;s block, I suppose, but one that always, always leads to a better story in the end.</p>
<p>Right now, I&#8217;m grappling with an old friend: the antipathy between empathy and psychopathy and how far a character whose nature is dominated by one can be led by circumstances towards the other. This conundrum and I went twelve rounds during the writing of my last-but-one novel, <em>Mindrider</em>, in which my protagonist was a rather unpleasant, alien brain parasite. I think I won on points, so I suppose it&#8217;s hardly surprising it is demanding a re-match in my new work in progress, <em>The Sentience Machine</em>.</p>
<p>Writing a novel is such a long way from catching words as they float by and pinning them to the page. It is a massive decision-making process on multiple levels, coupled with a huge effort to understand at least some aspects of the people we are and the universe we inhabit, together with the presentation of all this work in a form that will stimulate and entertain. It is by far the most difficult, most satisfying, and most enjoyable work I have ever done.</p>
<p><a href="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/07/struggle.jpg"><img class="aligncenter size-medium wp-image-1068" title="struggle" src="http://grahamstorrs.cantalibre.com/wp-content/uploads/2011/07/struggle-300x294.jpg" alt="The Struggle Continues" width="300" height="294" /></a></p>
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		<title>Marketing Books on Goodreads</title>
		<link>http://grahamstorrs.cantalibre.com/13/04/2011/marketing-books-on-goodreads/</link>
		<comments>http://grahamstorrs.cantalibre.com/13/04/2011/marketing-books-on-goodreads/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 06:30:17 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
				<category><![CDATA[announcements]]></category>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=1003</guid>
		<description><![CDATA[ <p>Of late I&#8217;ve been receiving friend requests on Goodreads from people who have (apparently) read 0 or 1 books and have a large and growing number of friends. Where they have 1 book listed, it is invariably their own.</p> <p>Look, guys, I know all the marketeers tell you to use the power of social [...]]]></description>
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<p>Of late I&#8217;ve been receiving friend requests on Goodreads from people who have (apparently) read 0 or 1 books and have a large and growing number of friends. Where they have 1 book listed, it is invariably their own.</p>
<p>Look, guys, I know all the marketeers tell you to use the power of social networking to plug your products, but, for heaven&#8217;s sake, if you&#8217;re going to do it, do it subtly, or don&#8217;t bother. And don&#8217;t pervert sites like Goodreads, which is there for readers to get together to talk about books, by using it as a platform for what amounts to spam.</p>
<p>I have loads of friends on social networks. I follow or friend them because they seem interesting and seem to share common interests, similar views, or a similar sense of humour. I&#8217;m not going to friend you just because you ask. And, yes, when a friend of mine, someone I&#8217;m interested in, says they&#8217;ve published a book, I do often go off and buy a copy &#8211; but that&#8217;s because it was someone I like, not just some stranger.</p>
<p>Twitter has a very useful &#8220;block and report for spam&#8221; button for people who are simply trying to sell me things. Sadly, Goodreads does not. So I&#8217;m developing a stock response to Goodreads spammers, which goes something like this:</p>
<blockquote><p>Dear X,</p>
<p>You&#8217;ve sent me a friend request on Goodreads. It&#8217;s nice that you&#8217;re so keen, but I have to tell you, I deliberately &#8220;ignored&#8221; it. It&#8217;s nothing personal, I&#8217;m sure you&#8217;re a great guy and you&#8217;re nice to your kids and all that, but when I see a friend request from someone who has 1 book listed and 500+ friends, all I think is that you&#8217;re using Goodreads to market your book.</p>
<p>And that&#8217;s OK too, but if *all* you&#8217;re doing on Goodreads is marketing your book, I can&#8217;t see why I&#8217;d want to sign up for that.</p>
<p>The people I have friended on Goodreads have read, rated and reviewed many books, typically hundreds. They&#8217;re into this. They like sharing their views about books. Like me, they like reading. They&#8217;re not just trying to sell me something.</p>
<p>So, I&#8217;m sorry, but I&#8217;m more than just grist to your marketing mill. I know how hard it is to get people to notice one&#8217;s book, and I sympathise, God knows, but this is not the way.</p>
<p>Regards,</p>
<p>Graham.</p></blockquote>
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		<slash:comments>14</slash:comments>
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		<title>What is Advice to Writers Really Worth?</title>
		<link>http://grahamstorrs.cantalibre.com/25/03/2011/what-is-advice-to-writers-really-worth/</link>
		<comments>http://grahamstorrs.cantalibre.com/25/03/2011/what-is-advice-to-writers-really-worth/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 00:58:22 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=1001</guid>
		<description><![CDATA[ <p>Emma Newman, rising star of the YA science fiction world, has just posted a thoughtful piece on her blog about why she doesn&#8217;t like giving writing advice. As with many of Emma&#8217;s musings, it got me thinking.</p> <p>My view on free advice in general is that tends to be worth exactly what you paid [...]]]></description>
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<p>Emma Newman, rising star of the YA science fiction world, has just posted<a href="http://www.enewman.co.uk/writing/the-writers-rutter/when-giving-advice-about-writing-is-like-chewing-gum"> a thoughtful piece on her blog about why she doesn&#8217;t like giving writing advice. </a> As with many of Emma&#8217;s musings, it got me thinking.</p>
<p>My view on free advice in general is that tends to be worth exactly what you paid for it. Mind you, I speak as somebody who worked as a consultant for many years, so I&#8217;m used to charging people through the nose for even the most banal truisms.</p>
<p>I&#8217;ve scoured the Web for advice on writing, and talked to my social network til I&#8217;m blue in the fingertips, but I haven&#8217;t found anything much that was useful in all those millions of words. It seems to me there are areas of this business where advice is worth having and there are areas where it is not (that&#8217;ll be $500, please.) Advice about the <em>business </em>side of publishing is something that most beginning writers need. Until I got some myself, I was just wasting my time and energy, with no hope ever of being published.</p>
<p>Advice about <em>how to write</em> is another matter altogether. My own view is that part of what you bring to the table as a writer is a sensitivity to what good writing sounds like. Some of this sensitivity you develop by reading lots of the very best books. The rest is just there in you. Some have it and some don&#8217;t. It&#8217;s like having an &#8216;ear&#8217; for music. You can train yourself to some extent but in the end you are limited by your innate sensitivity to the nuances of the composition. And the worst of it is, if you don&#8217;t have it, you may never realise it.</p>
<p>It isn&#8217;t as simple as learning the &#8216;craft&#8217; &#8211; understanding plot, sentence structure, punctuation, and so on. Those things are essential but that&#8217;s like saying understanding music theory is essential to writing a brilliant symphony. I know lots about music but I will never write a great symphony because I just don&#8217;t have the talent for it.</p>
<p>I&#8217;ve always been awed by something Stephen King wrote. It is in an essay called, &#8220;<a href="http://www.greatwriting.co.uk/content/view/312/74/">Everything You Need to Know About Writing Successfully: in Ten Minutes</a>&#8220;. He tells the tale of being a cub reporter on a small town weekly. He had turned in his first piece and the editor made a few deletions and adjustments. which he shows us in the essay. Standing there reading through what the editor had done, he says, &#8220;[The editor] looked up and must have seen something on my face. I think <em>he</em> must have thought it was horror, but it was not: it was revelation.&#8221; The young King, seeing those editorial changes, immediately grasped what it takes most of us half a lifetime to understand about the sound of a good piece of writing. And, he tells us, he never made those mistakes again.</p>
<p>I think this is why writing advice doesn&#8217;t help much; good writing depends on your own aesthetic sensibilities more than on anything else. Because of this, about the only thing I&#8217;ve found that does help is an  honest critique, and the only people I&#8217;ve found who give you those are  editors. A rejection is an honest critique (and helpful, in a limited  way) but acceptance is where it really starts getting interesting, because then  you have someone with a good &#8216;ear&#8217; for writing, working to help you  improve what you&#8217;ve written. Even then, like King, you need to be able to &#8216;hear&#8217; what your editor is asking for.</p>
<p>Until you get to the point of working with a good critic, however, you are almost on your own. But not quite. You have two invaluable sources of criticism to tap into that can really make a difference. One is the critique group &#8211; of which there are many and of varying quality, online and off. If you&#8217;re not being accepted by publishers and working with editors, join a crit group. Do it now. The other is your own brutal honesty, which you really do need to cultivate. You have to listen to your own sense of what sounds good and what doesn&#8217;t. You have to refuse to accept anything you write that is merely acceptable because good enough is not good enough. If you let it go by, the editor won&#8217;t, and you&#8217;ll be rejected or (sometimes worse) you&#8217;ll have to suffer the horrible embarrassment of having a passage corrected that you already knew in your heart of hearts wasn&#8217;t the best you could do.</p>
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		<title>What do Publishers Offer Writers That Self-Publishing Does Not?</title>
		<link>http://grahamstorrs.cantalibre.com/01/10/2010/what-do-publishers-offer-writers-that-self-publishing-does-not/</link>
		<comments>http://grahamstorrs.cantalibre.com/01/10/2010/what-do-publishers-offer-writers-that-self-publishing-does-not/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 02:03:00 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<guid isPermaLink="false">http://grahamstorrs.cantalibre.com/?p=913</guid>
		<description><![CDATA[ <p>What does a novelist need from a publisher? The question might sound a bit daft but, when publishing your own writing is so easy and so cheap, and finding a publisher is so hard, a writer really needs a good answer to this question. A related question is, what does a novelist need from [...]]]></description>
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<p>What does a novelist need from a publisher? The question might sound a bit daft but, when publishing your own writing is so easy and so cheap, and finding a publisher is so hard, a writer really needs a good answer to this question. A related question is, what does a novelist need from an agent? Again, finding an agent is a lot of work and there is no guarantee of success, so the sensible writer really should be asking whether it is worth it. I want to tackle each in turn, looking at the services each provides and the costs and benefits of each compared to self-publishing. So, today, let&#8217;s look at what it takes to do it yourself.</p>
<h3>Going It Alone</h3>
<p>First, to establish some kind of baseline, let&#8217;s say you are interested in having your novels appear in print, in English, in all the main markets (US, UK, Canada, Australia) and you&#8217;d also like an ebook edition, available globally from all the major online retailers, and, in the future maybe, an audiobook edition (on disc and by download)  and sales in translation in various other countries.</p>
<p>You need professional editing. I&#8217;m sorry, you do. I don&#8217;t care how good you think you are. Try it just once and you will be convinced. You could pay for this outright or do a royalty deal with an editor. Let&#8217;s say it costs you US$1500 to get the editing done. (You can probably get it done for much less if you shop around.) You will also need cover art. This is much cheaper and you can probably get a good job done for US$100 or so. If professional graphic designers are too expensive, find a starving student. There really is no way to avoid these costs so, if you&#8217;re self-publishing, you must just suck it up.</p>
<p>After that, setting up and publishing an ebook is essentially free, and very easy. If you use a service like <a href="http://www.smashwords.com/" target="_blank">Smashwords</a> (and are happy to say they are your publisher) you can even get a free ISBN.  They take 15% off the top of every sale but handle all the ecommerce side, don&#8217;t ask for any rights, and are non-exclusive. They have distribution deals with many large players so global distribution in mutiple formats is covered.</p>
<p>For print, you would probably go print-on-demand (POD) and there are many services that will let you do this with no set-up costs. Print books (unlike ebooks) don&#8217;t just format themselves. You will need to design the book &#8211; choose the fonts, the layout, the size, and so on. Book design is a skill that some people believe is essential to create a high-quality printed book. I absolutely agree. However, most books you read could have been put together by anyone with a copy of Word and a couple of hours to spare. My advice, unless you have an artistic bent and a good eye for aesthetics, find a book you like the look of  and copy it&#8217;s style. It&#8217;s an area where an amateur with decent word-processing skills can get results that are quite acceptable. The POD company will effectively sell you each copy for the cost of production plus a profit margin. You can then add your own margin and resell the book (through Amazon, say.) Some are affilliated to retail sites. You will probably want an ISBN (which enables listing in catalogues) and the cost of these very much depends on where you live. Some countries issue them for free, some charge you a small fortune. Are they worth it? If you want to try to sell through (physical) bookshops, and many of the big online outlets, then yes. If you&#8217;re only selling through your own website, then no. If they&#8217;re free or cheap where you live, get one.</p>
<p>So far, you&#8217;ve spent less than US$2,000 and your book is on sale in print and electronically around the world. Is anyone buying it? Almost certainly not. Figures (which are a couple of years old now) show that the average self-published print book sells 150 copies. That includes the enthusiasts who do print runs of thousands of books which then fill up their garage forever (still counts as ssales as far as the printers are concerned), and the few, the very few, successes who sell a thousand or two thousand copies. Sales in double-digits are quite normal. If you&#8217;re selling at a $5 markup on the printer&#8217;s price, you are probably going to spend four times more on production than you recover in sales.</p>
<p>So you need to think about promotion. You need to print at least 50 copies of the book to give away free to reviewers (another unavoidable cost which just pushed your outlay up past US$2,500.) If you&#8217;re lucky, you&#8217;ll get a handful of reviews out of this. Most of the reviewers you want &#8211; the big newspapers, the literary magazines, the genre magazines, the big websites and blogs &#8211; will not even look at a self-published book. So you&#8217;re left with the small-fry, and your social networking buddies. Work damned hard, do the blog tours and the blog interviews and the Twitter and Facebook promotions, pester your local book shops to hold a book signing or two, run a launch party, send out press releases, and so on and so on, and you might make a few thousand people aware of your book. Maybe one per cent of those people will buy a copy. If your book is really, really good, this is where it has a chance to take off, because now you have done all the promotion you can, and it&#8217;s down to other people to mention your book to their friends, write about it on their blogs, and generally spread the word. If it&#8217;s anything less than excellent, this is the point where your book flops. You spent $2,500, you sold 150 copies, you lost nearly $2,000, and spent every spare minute you had for the best part of six months on publishing and promoting it.</p>
<p>Better luck next time.</p>
<p>In a future post I will come back to the questions of what a novelist needs from a publisher and an agent.</p>
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		<title>Time Dilation is Not a Writer&#8217;s Friend</title>
		<link>http://grahamstorrs.cantalibre.com/05/07/2010/time-dilation-is-not-a-writers-friend/</link>
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		<pubDate>Mon, 05 Jul 2010 00:19:41 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<description><![CDATA[ <p class="wp-caption-text">Look out! It&#39;s BP!</p> <p>G&#8217;day mates. It&#8217;s a bright and sunny winter&#8217;s morning as I write, Independence Day in the US, and just another gorgeous 5th July here in Australia. Since I&#8217;ve been neglecting my readers lately, I thought I&#8217;d throw in a simple update on my writing life just to keep things [...]]]></description>
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<div id="attachment_830" class="wp-caption alignleft" style="width: 279px"><a href="http://grahamstorrs.cantalibre.com/wp-content/uploads/2010/07/indepday.jpg"><img class="size-full wp-image-830" title="indepday" src="http://grahamstorrs.cantalibre.com/wp-content/uploads/2010/07/indepday.jpg" alt="Look out, it's BP" width="269" height="278" /></a><p class="wp-caption-text">Look out! It&#39;s BP!</p></div>
<p>G&#8217;day mates. It&#8217;s a bright and sunny winter&#8217;s morning as I write, Independence Day in the US, and just another gorgeous 5th July here in Australia. Since I&#8217;ve been neglecting my readers lately, I thought I&#8217;d throw in a simple update on my writing life just to keep things moving along.</p>
<p>My head has been buried in my netbook for the past few weeks as I tackle my latest novel, <em>Loner&#8217;s Deep.</em> It&#8217;s part 1 of a three-part spce opera (and a sequel to another three-part space opera of mine). I&#8217;m just about at the half-way mark on my first draft and it is rolling along quite nicely, thank you. The structure of the story is one I haven&#8217;t really used before &#8211; several groups of characters whose story arcs are leading them inexorably to one point in space and time, where they will all meet and resolve everything. It&#8217;s fun but very much complicated by the scale of the piece. It is set in a far-future time when we have colonised stars out to about 50 light years around the Earth, but we don&#8217;t have faster-than-light travel. Yet the story visits many different planets and the characters travel huge distances. This makes the timings and the interactions rather complicated. One of the main characters, for example, has a journey of 55 light years, during which she ages about seven years. Another character, whom she will meet, travels just 8 LY and ages about one year. Yet both their stories unfold side-by-side in the book. I&#8217;m not sure I can make it clear to the reader that events in their stories are not simultaneous until the very end. Time will tell.</p>
<p>Meanwhile, I&#8217;ve been doing some plumbing around the house &#8211; the perfect antidote to time dilation calculations &#8211; and trying to find an agent for &#8216;The Credulity Nexus&#8217; &#8211; also rather mind-numbing.</p>
<p>Over on Smashwords, they&#8217;re having their Summer/Winter sale. I put a children&#8217;s story there a few months ago (the picture of the dog on the left is the cover) so <a href="http://www.smashwords.com/books/view/11385">if you want to pick up a copy for free, July is the time to do it</a>. Smashwords is a company I have a lot of admiration for. They seem to be doing everything right and I wish them huge success in the future.</p>
<p>So, a happy Nice Winter&#8217;s Day to everyone, and, for those still celebrating Independence Day, maybe you should have kicked the Brits out of the Gulf of Mexico while you were at it.</p>
<p> <img src='http://grahamstorrs.cantalibre.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Starting a New Novel</title>
		<link>http://grahamstorrs.cantalibre.com/23/04/2010/starting-a-new-novel/</link>
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		<pubDate>Fri, 23 Apr 2010 04:14:21 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<description><![CDATA[ <p>Where do you get your ideas?</p> <p>Although no-one has ever asked me, I thought I&#8217;d answer the question anyway. I&#8217;ve just started writing a new book &#8211; a new trilogy in fact &#8211; and I&#8217;ve been watching myself as the process of coming up with the story unfolds. And this is how it happened.</p> [...]]]></description>
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<p>Where do you get your ideas?</p>
<p>Although no-one has ever asked me, I thought I&#8217;d answer the question anyway. I&#8217;ve just started writing a new book &#8211; a new trilogy in fact &#8211; and I&#8217;ve been watching myself as the process of coming up with the story unfolds. And this is how it happened.</p>
<p>Almost three months ago, I started feeling something. In the back of my head I had a mood, a sense of something big, something grand, and dark, and special. I quickly realised it was a new book coming out. I often get the mood or feel of a book before I write it. This one was very, very large. So I supposed it had to be a space opera.</p>
<p>Space opera has become, to sci-fi, what The Faerie Queen is to poetry, what The Lord of the Rings is to fantasy, what The Grapes of Wrath is to literature. It is the big canvas on which only the grandest of themes are depicted, the highest of high concepts, in an adventure that stretches across the Galaxy, through oceans of time, or beyond. The space opera that had begun stalking me was a big one, so big it was daunting.</p>
<p>I knew what I needed, a place and time for it to unfold in, a cast of characters to carry the story, and stakes so high that loss &#8211; huge, apocalyptic loss &#8211; confronted everyone at every turn. Yet nothing in my head at the time could possibly match the epic proportions of the sensation I was feeling.</p>
<p>So I started experimenting, sketching out futures, playing with disasters. It took me weeks before I had a place and time  &#8211; a future ten thousand years from now, a sphere one hundred light years across containing a thousand inhabited systems &#8211; no aliens, just 120 billion humans stranger to one another than they have ever been. I worked on the details, the histories, the technologies, the societies, the economics, the politics&#8230; In the end, I had enough to get started.</p>
<p>A story was starting to emerge as I looked at the world it would take place in. It would centre around a catastrophe and it had to be a big one. I sat for hours and pondered the nature of such a beast, why it should happen, how it would unfold, but, while I could describe it in detail, I didn&#8217;t know just what it was until, one day, sitting outside in the sunshine, staring into the forest that surrounds my house, I found myself staring at the dark branches of a massive tree, its limbs twisting and dividing against the sky, and I knew I had it.</p>
<p>Now, all I needed were people and a story. Finding the right people is hard, but once you have them, finding their story is easy. For a story that might stretch across three books &#8211; or more &#8211; the people have to be very special, very interesting, and very sympathetic. I started plucking them from the various cultures and activities of the world I had been inventing. They were OK, not bad, sort of alright &#8211; but nothing special. And then I found the one I needed, the catalyst who would bring every one of the others to life, make the story sing, make this huge edifice of invention hang together.</p>
<p>How did I know I&#8217;d found such a magical person? Because this was the one with &#8216;the voice&#8217;. The voice of the book, the voice that was there in the mood I&#8217;d sensed all those weeks ago. The one that could tell this story and make it sound just the way I could <em>feel </em>it sounding inside me. With this character, with their voice in my head, I could, at last, tell the tale that had been nagging at me.</p>
<p>I&#8217;m very excited about it. I&#8217;ve written an introductory chapter (so much still to do!) and it feels right, it feels good. I&#8217;m ready now to take the plunge into what might be two or three years&#8217; work to bring this to completion.</p>
<p>Wish me luck.</p>
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		<title>Top 5 Tips for Authors Doing Radio Interviews</title>
		<link>http://grahamstorrs.cantalibre.com/16/03/2010/top-5-tips-for-authors-doing-radio-interviews/</link>
		<comments>http://grahamstorrs.cantalibre.com/16/03/2010/top-5-tips-for-authors-doing-radio-interviews/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 23:54:02 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<description><![CDATA[ <p>Fresh from my first ever web radio interview, I am now a world expert. (You can see just how expert I am at this by downloading the MP3 recording of the show I did yesterday with the lovely Nanci Arvizu, who does the Page Readers show on BlogTalkRadio.) And, on the basis of this [...]]]></description>
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<p>Fresh from my first ever web radio interview, I am now a world expert. (You can see just how expert I am at this by downloading <a href="http://www.blogtalkradio.com/page-readers/2010/03/16/page-readers-talks-with-graham-storrs-author-of-ti.mp3?localembed=download">the MP3 recording of the show</a> I did yesterday with the lovely Nanci Arvizu, who does the <a href="http://www.blogtalkradio.com/page-readers">Page Readers </a>show on <a href="http://www.blogtalkradio.com/">BlogTalkRadio</a>.) And, on the basis of this extensive experience, I offer all writers the following advice:</p>
<ol>
<li>Your interviewer will send you a list of questions or topics they hope to cover in the show. Glance at it briefly, saying &#8220;Yeah, yeah, no problem,&#8221; to yourself, and then put it out of your mind. As each question comes up in the show, you will find you recall seeing it on the list. This will momentarily distract you from the fact that you never did get around to thinking of a good response.</li>
<li>There may be questions that are highly relevant to promoting your new book (these sound something like, &#8220;Tell us about your book.&#8221;) and ones which are somewhat irrelevant (questions like, &#8220;Tell us something about your background.&#8221;) You will find the less relevant ones are easier to answer. Rambling about your poor working-class background and the benefits of socialist educational policies is a good way to fill up your half hour and will save you from having to say anything that potential readers might want to hear.</li>
<li>Don&#8217;t worry about burbling at length about your strange and involuted relationships with your characters. If the interviewer is skillful and takes pity on you, she will cut you off eventually with another question. Whatever you do at this point, try not to sob with relief and gratitude, it will prevent your from hearing what the interviewer has asked you.</li>
<li>If at any point your head is buzzing and swimming so much that you do not hear the question you were asked, pick on any word you think you might have heard and invent a plausible question that might have been asked. Answer it confidently. If the interviewer seems confused, rest assured, the listeners have probably all gone out to make a cup of tea by then.</li>
<li>Remember, you have set yourself the goal of at least mentioning your blog URL. When the interviewer, after what seems like just five minutes, starts thanking you and saying goodbye to the audience, you must stop her at all costs. Interrupt her repeatedly, raise your voice, become abusive, do whatever it takes to stop that flow of pleasantries so you can give out your URL. Even if, halfway through spelling out your 85-character address, you realise the interviewer had just been saying it would be up on the website after the show when you told her to shut her f***ing mouth and listen for chrissake, keep on doggedly to the end. The listeners will appreciate your determination.</li>
</ol>
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		<title>Top 10 Book Promotion Tactics</title>
		<link>http://grahamstorrs.cantalibre.com/06/02/2010/top-10-book-promotion-tactics/</link>
		<comments>http://grahamstorrs.cantalibre.com/06/02/2010/top-10-book-promotion-tactics/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 23:11:44 +0000</pubDate>
		<dc:creator>Graham Storrs</dc:creator>
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		<description><![CDATA[ <p>A survey of book promotion tactics was conducted by The Savvy Book Marketer in December, 2009, and is reported today. It asked a number of authors what their book promotion strategy would involve in 2010. You can check the method and the outcome there. I just want to look at the list of tactics [...]]]></description>
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<p>A survey of book promotion tactics was conducted by The Savvy Book Marketer in December, 2009, <a href="http://writersinthesky.blogspot.com/2010/02/top-10-book-promotion-strategies-for.html">and is reported today</a>. It asked a number of authors what their book promotion strategy would involve in 2010. You can check the method and the outcome there. I just want to look at the list of tactics they came up with and try to get a feel for how appropriate they might be for marketing an ebook. The list, most popular at the top, is this:</p>
<ol>
<li>Social networking and social media</li>
<li>Blogging</li>
<li>Seeking book reviews</li>
<li>Seeking testimonials and endorsements</li>
<li>Press releases</li>
<li>E-zines or email marketing</li>
<li>Radio and television talk shows</li>
<li>Speaking or teleseminars</li>
<li>Article marketing</li>
<li>Book signings</li>
</ol>
<p>There are some obvious things to say about this, so let&#8217;s say them first. The people surveyed clearly included a lot of non-fiction authors. So I can eliminate items 8 and 9 as not really relevant for a novel. I can also eliminate 10. With an ebook, there is nothing to sign, and, for that matter, no reason why a bookshop (the traditional venue for such things) would let you in the door. So that leaves:</p>
<ol>
<li>Social networking and social media</li>
<li>Blogging</li>
<li>Seeking book reviews</li>
<li>Seeking testimonials and endorsements</li>
<li>Press releases</li>
<li>E-zines or email marketing</li>
<li>Radio and television talk shows</li>
</ol>
<p>1 and 2 are no-brainers. Anybody with a book to promote in any format and little or no money to spend, will be all over the social networks and blogsphere.</p>
<p>Seeking book reviews (3) might also seem obvious but it isn&#8217;t an avenue that is open to ebook writers in most genres. Where ebooks have been popular for years &#8211; in erotica and romance &#8211; there are dozens of popular and authoritative review sites on the Web. In all other genres, book reviewers will almost never review an ebook. Only rare exceptions exist among the popular review websites and online magazines. I am unaware of any exceptions among the major offline reviewers. So we can scratch that one. Over the next decade, as it becomes normal to release ebook-only novels (and as more reviewers buy ebook readers!) this will change. But in 2010, ebooks just don&#8217;t get reviewed.</p>
<p>4 is an interesting one. I have read a number of advice blogs saying you should do it and telling you how to go about it, but it is an amazingly difficult thing to bring oneself to do. You have to approach famous writers you admire and respect in your own genre &#8211; complete strangers, of course unless your damned lucky &#8211; and ask them to read your book and say something quotably nice about it. Given that many such writers have already come out and said, on their own blogs, that they hate being pestered this way, and some have said flat out that they won&#8217;t do it, I just can&#8217;t bring myself to ask it. I screwed up my courage in one single instance and asked a very well-known writer I&#8217;d had some slight dealings with, if he would look at my book. I then waited, cringing in embarrassment, for a reply that never did come.</p>
<p>5 is also interesting. I could put out press releases but who, really, would be interested? Not the national press, certainly not the international press. Which leaves the local press. Since I live out in the boondocks, my local press is full of reports on farming and country shows, and letters to the editor complaining about the global conspiracy to fool us into thinking there&#8217;s such a thing as climate change, or explaining, with Bible quotes, why God dislikes liberal politicians. I&#8217;m pretty sure I could get into a local paper but who in my area has even heard of ebooks? Who, in a town where they play country and western music in the supermarket, is interested in sci-fi?</p>
<p>Many e-marketers advise you to convert your social networking successes into cash by creating mailing lists. You get everyone to sign up for your regular magazine or newsletter and then, cunningly, blast them all with spam emails when the book is released. This is the strategy I assume is meant in 6. Well, I think such practices are evil. Sadly for me, I think most marketing practices are evil. Like a lot of writers, I just don&#8217;t have the personality type it takes to sell things.</p>
<p>And as for radio and television talk shows (7), the idea seems to suffer the same drawbacks as sending out press releases.</p>
<p>So, for an author with an ebook to promote, who is squeamish about marketing, and doesn&#8217;t live in a major metropolis, 1 and 2, and to a very limited extent 3, seem to be the only options available. Of course, &#8216;social networking&#8217;, &#8216;blogging&#8217; and &#8216;reviews&#8217; can mean a lot more than is obvious. Blog tours, viral promo videos, Twitter parties, online competitions, and so on, are all in the potential mix. The online activity around a new book can be quite vibrant and exciting. And, as for reviews, even if the big-name sci-fi magazines won&#8217;t review ebooks, ten kindly bloggers with readerships of a thousand or so, might easily reach more actual readers than a major print review magazine could ever hope for.</p>
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