Last weekend (was that just three days ago?) I had a free book giveaway on Amazon for my time travel thriller, TimeSplash (that’s it in the left-hand column if you want to pick up a copy). As my previous post says, it was an exciting moment. A book that had spent almost two years in relative obscurity, was being grabbed up by thousands of people. In fact, in the course of two days, over 19,000 people downloaded the book. In the “Free in the Kindle Store” listings, it shot to #1 in Science Fiction, #1 in Techno-thrillers and #13 overall.

It was a wild and dizzying ride. If you’re not a struggling writer, you may not be able to imagine what it means to have so many people wanting your book all at once. Remember that moment when you first realised that the girl or guy you had fallen in love with actually loved you back? It was sort of like that but without the hope of a happy ever after. That’s because, after the free offer period, my book was going back into the “Paid in the Kindle Store” listings and all those nice high rankings would evaporate in an instant. So I steeled myself for the come down, the plunge back down to the dark and obscure depths to which it had slowing been sinking. (I don’t know how far down the Amazon Kindle ranks go. I’ve noticed books with ranks as low as 800, 000. It must be very cold and still at those depths, with soul crushing pressures.)

And then something peculiar happened. TimeSplash fell alright, but it didn’t fall very far (down to about #1000 overall) and then it started drifting back to the surface. Within a day, it had regained its #1 spot in Techno-thrillers – but this time in the “paid” ranks, of course, and was at #60-something in Science Fiction. The next day, I woke to find it at #11 in Science fiction and went to bed last night with it at #5, where it seems to have come to rest. It was still there when I woke up this morning, only now my overall rank has drifted up above #200 – the highest it has ever been.

Since the upward movement seems to have slowed, I imagine it won’t be long before the downward drift starts in earnest. Which is sad, but it was fun while it lasted – and I sold a truckload of books and actually made some real money out of writing for a change. I also managed to loan a few books through the Kindle library – which will translate to further earnings, although I have no way of calculating how much. And I got a handful of very good Amazon reviews out of it. (Well, three excellent ones, one that compared TimeSplash very favourably to Stephen King’s 11.22.63 and scared me to death,  and one in which the reader said she liked it but then went on about all the many ways she had been confused by it all. With which one can only sympathise.)

Also, I think I’ve learned a few things about how this all works.

1. Because Amazon lists the Paid and Free books side-by-side in its “Top 100″ pages, anyone looking at the best-selling books in, say, Sci-Fi, will see the most downloaded free books too. I can only assume that this is the mechanism by which the giveaway led to my book being noticed and then bought by so many people.

2. Equivalent ranks in the free and paid lists are by no means equivalent in terms of the numbers of books you have to shift to achieve them. To get a particular rank in the free lists, it seems you need to give away as many as 30 times more books than you need to sell for the same rank in the paid lists.

3. There is a vast difference between the UK and the USA when it comes to free book grabs. The Americans seem very keen on free books. They are well organised too. There are blogs and websites that track when free books appear on Amazon and spread the word to their subscribers. My guess is that there must be tens of thousands of such subscribers at the very least, perhaps hundreds of thousands. Thus, of the 19,000 I gave away last weekend, fewer than 2% of them went to the UK and Europe. As a consequence of this (and point 1) almost all the subsequent sales have been to the USA. The book just never made it onto Europe’s radar. All I can say to this is, God bless America!

4. Whatever the drawbacks of Amazon’s KDP Select programme (and their insistence on exclusivity is the biggest) it definitely worked with this particular book. As it happens, another book of mine went into the scheme and had a free book period last week with a very different outcome. The uptake was in hundreds not thousands and the after-sale bounce did not happen. Since the gaveaway, I have sold 2 copies of that book. Which just means there are all kinds of variables at play – timing, type of book, pricing, cover, blurb, etc. – and I’d need a lot more data before I could tell you definitely to go for KDP Select. All I can say is that it worked for me once, and didn’t work for me once.

5. Having scaled these dizzying heights for the first time ever, it has given me a new insight into the volume of sales being achieved by the big names in my genre. Wile I expect to climb up and fall back down fairly quickly, there are some who are up there selling hundreds of books every single day for months, years, even decades. It is a very humbling thought and puts one’s success into perspective.

And, as a footnote to all that, I add that in the time it took to write this post, the book climbed a little farther in the ranks. It just moved to #4 in Science Fiction, bumping Orson Scott Card’s brilliant Ender’s Game into fifth position. (Sorry, Orson. I didn’t mean it. I’m not worthy.)

I signed my novel, TimeSplash, into the KDP Select programme the other day because I was hoping it might give it a bit of a boost. It has been two years since the book was first published and sales have started flagging. Select gives you the option to promote your books by offering them for free for five days during the 90 exclusivity period. So, to dip my toe in the water, I set up two days – yesterday and today – to give TimeSplash away for free.

The result has been breathtaking.

As I write, TimeSplash is number 1 in the Kindle Store for Science Fiction, number 1 for Technothrillers, and number 28 overall. There have been thousands and thousands of downloads in the past 24 hours and the book is still climbing! What a day I’m having.

Of course, it will all be over tomorrow. The free offer will end, the book will go back into the “paid” rankings and I’ll lose the rankings I now have in the “free” section. It’s a shame (but fair). On the other hand, I got to experience, just for a little while, what it must feel like to have an actual best-seller climbing the charts. And I’ll tell you what, it feels fantastic.

And to all those thousands of people who downloaded the book (my site stats tell me that many of you are stopping by here), thank you for this great day. I hope you enjoy the book. And if you do, pop back to Amazon and leave a review for the book, why not? It will help me sell a few copies in between giveaways

Just a quick note to mention that there are still seven days left to win one of 3 copies of the TimeSplash audiobook that are being given away at Martha’s Bookshelf. And it’s not just the book. A short story prequel I wrote and recorded myself will also be given away with each of the three audiobooks.

TimeSplash is a time travel thriller, a fast-paced story about two young people who devote their lives to hunting down the time-travelling terrorist, Sniper. Sandra, his former girlfriend, is driven by fear for her life after a time trip turns into a nightmare of destruction and murder. With no resources and no friends, she doggedly tracks the dangerous and powerful killer. But it is only when she teams up with Jay, an MI5 agent whose best friend was killed in the aftermath of Sniper’s worst and most deadly timesplash, that either of them stand any chance of bringing Sniper down. But time is their enemy. They must stop Sniper before his team pulls off its biggest timesplash ever and destroys a major European city in the process.

The audiobook is published by Iambik Audiobooks and read by the amazing Emma Newman.

The prequel is called Party Time and features the moment when time travel is first demonstrated by two unemployed physicists in a slum in the north of England, and their friend who realises the true potential of what is being demonstrated. I read it myself and Iambik Audiobooks have kindly hosted the recording for this giveaway.

Treat yourself to an extra Christmas present this year.

Well, it was a long and strange journey, but my time travel thriller, TimeSplash, is now available as an audio book – thanks to my newest publisher, Iambik Audiobooks. So, as we speak, TimeSplash is on sale as a self-published ebook and as a commercially published audio book, and it is in production at eMergent Publishing to appear soon in a print edition. Talk about a hybrid publishing model! Iambik has the audiobook rights, eMergent (almost, almost) has the print rights, and I have the ebook rights. (And, if a big-budget film producer would like to make my day, I have not yet disposed of the film or merchandising rights. So drop me a line, OK?)

But let’s talk about that audio book for a minute. I first published TimeSplash as an ebook with a publisher called Lyrical Press. Which is how my friend Emma Newman got to read a copy. She and I had become pals via our blogs. She was agonising over whether to self-publish her novel ‘Twenty Years Later” at the time and I was just agonising. Emma started podcasting her novel, reading it one chapter at a time and putting it up on her blog. She had a surprising reaction. Not only did people like her book (which was not surprising at all) they loved the way she read it. I mean, really loved it. These podcasts changed Emma’s life in all kinds of ways. Firstly, she built a large following, and, when she started Twittering, that grew even larger. Then she signed a three book publishing deal for “Twenty Years Later” and two sequels (so no more agonising – she’d made it!) . Then she started looking for work as a voice artist, recording other people’s books – and has been finding it.

As a side venture, Emma started recording my novel, TimeSplash, suggesting that she jointly self-publish it with me. I was flattered and very keen on the idea, so we worked on it for several months. Which is to say, Emma worked, I simply listened to the chapters as they emerged and said, “Wow! Cool!” and so on. By the time it was over, Emma had made contact with a publisher who wanted her to read some of his books. She let him hear some of TimeSplash and he wanted that too. This was an outfit called Big Bad Media, based in Denmark. Not long after I signed contracts with them for a print and audiobook edition of TimeSplash, they went out of business. It was a bit of a shambles and looking like a complete flop until eMergent Publishing (based just up the road in Brisbane, of all places) said they were interested in the print rights that BBM had forfeited (yay, eMergent!).

And that was an outcome I was reasonably happy with. The downside was that all Emma’s work on TimeSplash might go to waste. And that would have been a terrible thing. Her reading of the book has a strange effect on the story, you see. When I read it – when most people read it from the text – it seems as if there are two protagonists, Jay and Sandra. This young man and woman are caught up in the events of the story and whirled along. They sort of fall in love as they hunt down the timesplashers and fight their personal demons. But, when I wrote it, it was mostly about Sandra and her terrible struggle against fear and her crushed self-esteem. And the miracle was, when you hear it read by a woman, by Emma, suddenly it’s clear as day that this is Sandra’s story above all else. So I really wanted Emma’s telling of this tale to survive.

That’s why, when she made contact with Iambik Audiobooks as part of her ongoing rise to stardom as a voice artist, and she sold them the idea of publishing TimeSplash, I was over the moon. That was almost exactly five months ago and my head is still reeling from the surprise and delight of it all. The path from the first idea for the story (in May 2008) to this day, with the audio book sitting on the shelf at Iambik, has been long and tortuous and filled with kind and talented people like Emma who have pushed and promoted TimeSplash with incredible generosity (and ultimate success!)

What can I say but “Thank you”, to Lyrical Press, to Greg McQueen at BBM, to Jodi Cleghorn and Paul Anderson at eMergent, and to Gesine Kernchen and the team at Iambik, and, especially, to Emma Newman, for keeping this sometimes sputtering flame alive for so long? I could not have done it without you.

And that's my very talented daughter's artwork on the front!

Before I go on, let me just squee* for a moment. The second edition of my time travel thriller, TimeSplash, is out today (on Smashwords - out tomorrow on Amazon), It has had a bit of an overhaul, too: new cover, slight re-edit, and two new ISBNs. That’s it, on the left of this post. The blue one. Feel free to stroke and pet it.

The audiobook and print editions are out soon too (from proper publishers) but the ebook (2nd edition) belongs to me. I’m also squeeing because I successfully steered the MS through the increasingly rigorous requirements of Smashwords and Amazon to end up with a book in both the major ebook markets of our time: The Amazon Kindle Store and The Rest.

Pricing was interesting. This was the first time I got to set the price for TimeSplash. Before now, my publisher had set the price at $5.50. Now the responsibility is mine and I had to think long and hard about it. In theory, the cheaper an ebook is, the more you will sell – but the less you will make on each sale. But that is only if you believe ebooks are price sensitive. I know that Joe Konrath says they are (and has evidence to back that up) but my own experience is that there is an area, somewhere under $10 where it really doesn’t make much difference. Free is very different, and I have discovered that you can shift ten times as many books in a week as you can in a year if you’re giving them away, but let’s not go mad. I have a starving Airedale to feed. So I decided to peg my book to the price of a cup of coffee at my favourite coffee shop – which is $4.50 for a large cappuccino – which is what I always order. That seems to me to be about the right price/value point for a full-length novel in ebook format.

And, finally, to the point about geographies. I’ve never used Amazon to sell ebooks before and I had heard they take 30% of the sale price of a book, leaving 70% to the author. This isn’t actually true. They take 30% in some countries (eight or ten, maybe) but in the rest, they take 65%, leaving just 35% for the author. As it happens, one of the countries outside their 30% zone is Australia – where I live, and where I might expect to make the most sales**. Does anyone have any idea why this is? The whole formula for determining price on Amazon is so baroque you would need a lawyer to help you understand it, but it’s easy to see that they’re trying to fix the market so that they don’t get undercut. Yet this different royalties in different geographies thing has me totally confused. What is that all about?

And your take-home messages? Self-publishing is possible but all publishing is weird. And you can buy TimeSplash at Smashwords for exactly the price of a cup of coffee.

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Update 21-8-11: TimeSplash has finally appeared on Amazon too. 

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*Squee v. The rare emission of joyous noises by authors, who may have waited many years to make them.

**In fact, I make most sales in the US and the UK, and almost none in Australia. Possibly because Australians don’t like science fiction (as an Australian publisher said recently) and they don’t like ebooks (talk about late adopters!)

Yes, it’s that time of year again. For the many people who weren’t around on May 4th 2008 when I posted my first “hello world” from my brand new writing blog – that is, all of you – May 4th 2008 is the date from which I reckon my writing career began. So as 3 GWC (Graham’s Writing Career) draws to a close, it’s time to take stock once more and reflect on all that has happened since 2 GWC drew to a close.

Well, maybe not. Oh, alright, but just one paragraph. It was a busy and complicated year – essentially the first year of my first novel – and it ended (near enough) with me having found a wonderful literary agent (Ineke Prochazka) to call my own. There were a few story sales along the way and lots of other writerly stuff. In all, it was a year of good, solid progress. I started writing three novels in 3 GWC too – and finished one of them. I hope to finish the other two in the coming year. It was also the year that Jodi Cleghorn and eMergent Press came into my life and Big Bad Media came and went (literally – it has now wound up). I went to Worldcon. I went to Supanova. A couple of my friends did amazing (publishing-related)  things (that’s you, Emma, Marianne, Joanna and Joanne) and I got two new computers!

And all the other things that I forgot to mention.

On the agenda for next year are another novel sale – or two – (which is now your department, Ineke), more shorts sales, finishing my comedy sci-fi novel “Cargo Cult” and possibly a couple of other books, maybe going to the Brisbane Writers Festival (haven’t quite decided yet), and seeing “TimeSplash” finally appear in print (and maybe audio – how’s that going, Em?) I think it will be another busy and complicated year. At least I hope so.

There are a couple of shorts of mine appearing soon in anthologies for you to look out for (please!)

In Situ – a spec fic anthology from Dagan Books, ed. Carrie Cuinn. It contains my story “Salvage”. Expected publication date is 15th May – pre-order it via Goodreads.

Hope – a spec fic anthology from Kayelle Press, ed. Sasha Beattie, with a great cast of Aussie writers. It contains my story “The God on the Mountain”. Expected publication date is “real soon now”! I am especially stoked that two of the other contributors are friends who shared the QWC/Hachette retreat with me in May 2008 – the event that I believe kicked off my professional writing career.

Nothing but Flowers: Tales of Post Apocalyptic Love from eMergent Press, ed. Jodi Cleghorn. It contains my story “Two Fools in Love” – the first time I ever sat down to write a love story and actually did it. This is already available as an ebook but should hit the streets as a paperback any second now.

You all have a good 4 now. Happy New Year.